This is our first ever promo. It will give you a brief description of our podcast. We hope you like it.

This debut episode will give you a bit of background on the host, Rich Reich, and why he’s known as “The Vagabond Rocker” as well as providing a more detailed description of what SCeNeDRiVeR is all about. Also featured in this episode is a cut off of “Gospel hymns for Agnostics and Atheists” the latest release by The Imperial Orgy. Their often controversial front man, Caeser Pink will be the featured guest on the next episode.

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This is a question that I am most commonly asked. The answer is pretty simple – most independent artist do not understand that concept of marketing let alone online marketing.

Obviously I can not cover an entire marketing course in this article but I can however give you a few facts that will put you on the right road.

The first thing that you MUST do is learn to put yourself in the shoes of your target audience or in this case your fans. That is a lot easier said than done. Without a fan base you do not have a music career.

As a independent artist it is crucial that you own your own domain name. If you have MySpace as your primary internet presence you are making a huge mistake. Now before you go on a rant allow me to explain.

If you are using MySpace as your Internet presence you are placing your entire career in the hands of another company. Lets say that you have spent your time and effort in promoting your MySpace page and everyone knows that is where they can find you. You wake up tomorrow to realize that MySpace has decided to shut down while the getting is good. Where does that put you? I’ll tell you where back at square one!

No I’m not suggesting that you forget about MySpace I’m just telling you it is a bad idea to have MySpace as your primary website.

MySpace should be used to drive traffic back to your domain, where you have control over your destiny.

Another common mistake that I see independent artist doing is they fail to invest in the business aspect of their careers. No I am going to guess that when you just read that last sentence you probably said to yourself, “I do invest into my career.” If you do not have at least one Internet Marketing book or eBook you my friend are on the wrong track.

I can pretty much bet that you have your webpage set up all wrong.

Nine out of ten independent artist’s websites are what I like to call, “look at me websites.” The harsh reality of it all is nobody knows you! When a potential fan comes to your site they have one thing on their mind and one thing only, and that is WIIFM! That stands for “What’s In It For Me!” They want to know what do you have to offer them – why should they come to your website over the million other independent artist? This is were your marketing strategies come into play!

I know this is going to sound a little crazy but lets role play for a few minutes. Let’s say that you are a country music fan (the genre doesn’t matter) and you go to a website and a video pops with a young lady on it and she says, “I just want to thank all of my fans, for showing up at my last concert, and I appreciate your support… In fact I have two free tracks that I just posted for you online… Let me show you where to go download them now.” POW the video ends and you are automatically taken to a special download area exclusively for the fans!

How do you think that would make a fan feel? Do you think that someone would actually go and download the special fan tracks – located is an exclusive area… Your dog on right they will.

I hope that this article sparked that marketing genius that dwells deep inside of all of us. I wish you the best of luck with your music career and I hope that I have the opportunity to do a personal interview with you real soon.

Tim Beachum – Owner of the http://MusicBizCoach.com, http://MusicBusinessInaBox.com, http://Jackin4Beats.com, and author of the audio CD “The Ultimate Guide To Self-Promotion”. You can contact Mr. Beachum via email at: timb@musicbizcoach.com.=

About The Author
Tim Beachum, C.E.O. of http://MusicBizCoach.com, Producer of Independent Film “Consignment”, and author of The Ultimate Guide To Self-Promotion.

Pop Art

“The term first appeared in Britain during the 1950s and referred to the interest of a number of artists in the images of mass media, advertising, comics and consumer products. The 1950s were a period of optimism in Britain following the end of war-time rationing, and a consumer boom took place. Influenced by the art seen in Eduardo Paolozzi’s 1953 exhibition Parallel between Art and Life at the Institute for Contemporary Arts, and by American artists such as Jasper Johns and Robert Rauschenberg, British artists such as Richard Hamilton and the Independent Group aimed at broadening taste into more popular, less academic art. Hamilton helped organize the ‘Man, Machine, and Motion’ exhibition in 1955, and ‘This is Tomorrow’ with its landmark image Just What is it that makes today’s home so different, so appealing? (1956). Pop Art therefore coincided with the youth and pop music phenomenon of the 1950s and ’60s, and became very much a part of the image of fashionable, ’swinging’ London. Peter Blake, for example, designed album covers for Elvis Presley and the Beatles and placed film stars such as Brigitte Bardot in his pictures in the same way that Warhol was immortalizing Marilyn Monroe in the USA. Pop art came in a number of waves, but all its adherents - Joe Trilson, Richard Smith, Peter Phillips, David Hockney and R.B. Kitaj - shared some interest in the urban, consumer, modern experience.”

From The Bulfinch Guide to Art History: A Comprehensive Survey and Dictionary of Western Art and Architecture (Bulfinch Guide to Art History) - General Editor Shearer West

About The Author
Stuart Harris - I have been interested in Pop Art culture in all its many guises throughout my life. To see some of my creations please visit http://www.artsweep.com.

Caeser Pink Interview part 1

In this episode, Rich has a conversation with with Caeser Pink the often controversial front man of The Imperial Orgy who arrives equip with an acoustic guitar to perform “Postcards from the land of Nod” a brand new and unreleased Caeser Pink song. After the interview a song called “Happy Endings” is played from the latest outing by Caeser Pink and the Imperial Orgy, Gospel Hymns for Agnostics and Atheists.

To buy this EP visit The Imperial Orgy Store.

If you’d like to sample The Imperial Orgy T.V. Show, we’ve posted the original episode on our News and Views blog.

To learn more visit one or more of the sites listed below.

Caeser Pink

The Imperial Orgy Music

The Orgy Experience

The Imperial Orgy TV Show

Outsider E-Zine

The Imperial Orgy Films

The Imperial Orgy Store

This is part 1 of the original episode of The Imperial Orgy TV Show, which was alluded during our interview with Caeser Pink. Subsequent episodes can now be found on YouTube and Google Video.We’d like to thank Caeser Pink for making Orgy T.V. available on the web.

One of the items we chose concerned an incident in Seattle where a certain Rabbi Elazar Bogomilsky felt that, with all the holiday decorations that adorned the Seattle/Tacoma airport, Hanukkah was under represented. Apparently the good rabbi was so incensed that he threatened to sue the airport over it. The other concerned a woman from the Colorado Springs area who had been reprimanded by her co-op board for displaying a Christmas wreath made in the shape of a peace symbol.

We went ahead and recorded the show on December 22nd. I was supposed to upload it on Christmas day but after listening back to the show several times, I decided not to post it. There were lots of little things that bothered me like the way my voice sounded the day we recorded and that I felt there wasn’t enough music in the show but the real issue I had was with our choice of news stories.

If we were going to discuss topics as ridiculous as which holiday decorations are appropriate in an airport, an equivalent amount of time should have been given to discussing why the issue is so ridiculous and in this case to every institution that creates the issue.

It’s far too easy to paint Rabbi Bogomilsky as the “Grinch who stole Christmas” and perpetuate a negative stereotype. Moreover, I don’t believe topics such as the political correctness of Christmas trees and wreaths deserve to be discussed unless we can also discuss separation of church and state, freedom of expression, the legislation of morality, abortion rights, school prayer, the existence of a supreme being in the first place and all other topics of the like.

Since I felt we hadn’t done that, I pulled the plug on the show. There’s more to it then that but I’ll have to elaborate as time goes on. Meanwhile we’ve put together a much better episode.

In this episode Rich introduces Eric Mauriello who brings us a news story about the ‘Wizards in Winter’ contest run by Atlantic records in support of the band, ‘Trans Siberian Orchestra’ and an audio clip of his own bass entry. To see a video of Erics entry on YouTube.com visit the following link:

Eric’s bass entry

For information on how to submit your own entry to the contest visit:

trans-siberian.com

Also featured in this episode:

“Why we play the blues” by Michael Hills Blues Mob

“Berle” by Griddle

HAPPY NEW YEAR!!

Also included in this episode is a song called “In praise of shadows” from Gospel Hymns for Agnostics and Atheists, the latest outing by Caeser Pink and the Imperial Orgy.

To buy this EP visit The Imperial Orgy Store.